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May 26, 2015
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Americas: Five Awards Ceremony Secrets


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Sherri Lindenberg, senior vice president, Crump Life Insurance Services, says she and her marketing and events team have struggled over the years to present an awards ceremony with the right timing and mix of honorees. In 2015, they hit the sweet spot during the annual sales meeting at the Westin Charlotte. Here’s how the events team put it all together, recognizing Sales Aces (the company’s highest achievers; two percent of the sales force; 11 recipients), the Circle of Excellence (the top 10 percent; 44 people), the President’s Club (the top 20 percent; 40 people), and keeping things moving:

1. The Power of Perception
Crump first handed out awards on stage at its annual sales meeting in 2006. To boost the prestige, they had the company president present them to each recipient. Lindenberg and her team ultimately realized that having one presenter, no matter how prestigious, can make an awards presentation feel drawn out. (Think of how many presenters you see on the Oscars stage!)

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