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September 26, 2016

Americas: The Experience that Changed CES Forever

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As an event organizer, your brand is your promise to customers. The Consumer Technology Association’s brand promise for CES is that our show serves as the global stage for innovation. But the show we have today is not the show we launched 50 years ago. We have adapted, changed, and evolved to meet the needs of our exhibitors, attendees, and industry as a whole.

karen chupkaFifteen years ago, I had an experience that shaped the way I look at how we do business. Six weeks before CES 2001 was slated to open, a company came to us asking to participate. This company was new and didn’t actually have a product. They wanted to participate to build brand awareness, but they didn’t need a physical exhibit.

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