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April 17, 2019

Americas: Event Innovation: Leading by Example

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The annual conference of the International Association of Conference Centers Americas, held April 10-11 at Vantage Venues in Toronto, featured innovative ideas for the 230 conference-facility managers in attendance that they could use with their own meeting clients. In fact, the conference theme was "Radical Innovation: Change Everything!"

First, keynote speaker Pablos Holman—a former computer hacker turned inventor—emphasized that facility managers should not wait for meeting clients to bring innovative ideas to their venue. Instead, Holman encouraged them to keep up with new developments in related areas such as technology and behavioral science in order to become the disruptors within the events industry, especially when it comes to solving some of the industry’s biggest problems. "Pablos wants us to view the concept of change through a different lens—one which separates improvement from immediate business transformation and thus creates a culture where innovation is fully supported," says Mark Cooper, CEO of IACC. "This idea created a lot of discussion among attendees."

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