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March 24, 2016
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Americas: Engagement: It’s Not Rocket Science (But It Is Neuroscience)


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Jere Thomas is a brave soul. Midway through her presentation at the Pharma Forum, she asked her audience of medical meeting professionals and suppliers to reveal, via audience response technology, what other tasks they’d been tending to during her talk.

brain
Photo by Freeimages.com/ArtM

A whopping 89 percent admitted to checking e-mail and 62 percent had been texting. Ouch!

Read more at MeetingsNet


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