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July 28, 2014
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Americas: Emotion—the Missing Link in Too Many Event Promotions


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I get a lot of marketing and promotional materials for the various different conferences. And a lot of those organizations have e-newsletters and magazines that they use to promote their events. But little of it charms me quite the way something that landed in my in-box this morning did.

It came from CME consultant Derek Warnick, founder and co-producer of something called CMEpalooza. It started as a free two-day, 22-session, Google Hangouts-based program Derek ran out of his office because, frankly, he looked at what was currently available for continuing medical education providers and thought, hey, I could do that. The live and archived sessions were a big hit, so Derek partnered with one of my favorite former Medical Meetings columnists Scott Kober, senior director of educational strategy at the Institute for Continuing Healthcare Education to up the ante a bit for CMEpalooza Fall

Read more about the event at MeetingsNet.com...
 


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