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March 21, 2017
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Americas: Does New Report Prove Airbnb’s Image Is a “Fairytale”?


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airbnb

Airbnb has a reputation for being a personal lodging option. Ads for the home sharing service show visitors enjoying local culture as guests in homes where hosts are on site or close by. There is a hint of adventure, of an experience that is somehow more authentic than a traditional lodging. A new study released by CBRE Hotels America suggests that this image lacks authenticity, and the hint of adventure might actually be hosts circumventing stringent safety laws that apply to hotels and other multi-unit lodgings.

Hosts with Multiple Units—A Key Driver of Airbnb Growth” looked at bookings from October 2014 to September 2016 in the 13 largest Airbnb markets in the U.S. It found that 81 percent of Airbnb’s U.S. revenue in 2016—$4.6 billion—came from whole-unit rentals where the owner is not present, rising from 78 percent the year before.

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