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July 27, 2015

Americas: Do Your Ideas Stick?

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by Steve Bova, Executive Director, Financial & Insurance Conference Planners

I read a lot of business books, highlight the heck out of them, and then dictate into iPad Notes to capture the author’s message, along with specific action-based tips.

This month's IdeaExchange shares notes from Made to Stick, by Chip Heath and Dan Heath, which I highly recommend reading. We are all in the business of influencing others by sharing our ideas and can further hone our skills in this area.

Ideas need to stick, meaning they have lasting impact, are memorable and actionable, and change an audience’s opinions or behavior. Sticky ideas follow a simple formula of “SUCCESs”:

Simple. An idea must be simple to stick. Break down complex issues to their core; include only what’s necessary. Messages also need to be compact (brief); people learn and retain small amounts of information at one time. Simple = core + compact.

Read more at MeetingsNet.com...

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