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June 12, 2017
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Americas: DMAI to Launch Reimagined Professional in Destination Management Certificate Program


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The Destination Marketing Association International has partnered with George Washington University to design and deliver a new and improved version of its Professional in Destination Management certificate program http://www.destinationmarketing.org/topics/professional-destination-management-pdm-certificate. Designed with new to entry-level professionals in mind, the new program will include seven courses, three of which will be conducted in a classroom setting, with the remainder being offered online.

The first course—which covers the fundamental skills and knowledge destination management and marketing professionals need to be successful—will debut at DMAI’s Annual Convention on July 11. The other six courses will cover destination development and management; governance and finance; destination organization operations; membership and communications; marketing and research, and sales and group services. Those who successfully complete all seven courses will earn a Professional in Destination Management certificate from The George Washington University School of Business and DMAI.

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