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January 29, 2019
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Americas: The Disruptions and Benefits of Emerging Meeting Technology


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Investors and developers see the meetings and events technology space as ripe for disruption, and over the past four years have invested in or launched nearly 400 event solutions. The reasons for this momentous interest in emerging event technologies are many. (See my previous article “The Current State of Meetings Technology”). What are the impacts of so many new disruptive technologies: the pros and cons for event participants, end-user organizations, and meeting planning intermediaries? With at least 20 new solution types now available (see below), I will only focus on general trends in this article, but in future articles will look at specifics of particular solution types.

As the graphic illustrates, many new niche solutions have emerged, for abstract management, association management, attendee tracking, check-in and badge printing, customer relationship management and marketing automation, digital marketing tools, exhibitor and floor-plan management, housing, lead retrieval, matchmaking, presentation management, registration, staffing, transportation, venue management, and virtual- and augmented-reality systems. Additionally, we now have event mobile apps, second-screen technologies, beacons, smart badges, virtual meeting solutions, and simple/small meeting systems.

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