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May 26, 2017

Americas: Did XDP’s Launch Herald a New Model of Meeting?

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It was a huge undertaking that took 250 people to plan. It took two years to bring to life. And it posed a big financial and reputational risk to its organizer. But it was all worth it, said the slightly exhausted but still-smiling organizers and faculty of the two-day Xperiential Design Project, or XDP, event that wrapped up May 24 in National Harbor, Md. “I hope this isn’t a pebble—I hope that it’s a big rock that will ripple out throughout the industry," said Michael Dominguez, chief sales officer, MGM Resorts International, who was one of the key experts facilitating the program, during a press conference.

President and CEO of 360 Live Media, Don Neal, added, “90 percent of today’s events were invented in the 20th century." He said that XDP was designed to be a 21st century conference" that meets the needs of today’s association buyers and their industry partners to work together to find solutions to their specific challenges, not just exchange requests for proposal on a trade show floor. ASAE President and CEO John Graham IV, FASE, CAE, said XDP also was looking to provide something that's currently missing from meetings industry events: a place to bring together all of those who create the meeting experience, the meeting planners, the content coordinators, the marketers, and the technology experts.

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