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March 3, 2015
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Americas: Darn that SMM Data!


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by Shimon Avish, President, Shimon Avish Consulting LLC

I am often struck by how corporate meeting professionals understand the need for strategic meetings management while simultaneously disparaging SMM for not putting the needs of meeting stakeholders front and center. They argue that the standardization of sourcing processes and procedures, and the constant focus on cost reduction, make it harder for meeting owners and planners to deliver the quality of events needed to accomplish their business objectives. They also mention that the need for accurate data entry, which is a prerequisite of SMM, requires so much time that they are taken away from their primary responsibilities of designing and executing high-quality events. It is this second subject I want to explore today.

We often think of SMM and electronic requests for proposal for meetings as part and parcel of the same thing, since they emerged around the same time. 

Read more about SMM and E-RFPs at MeetingsNet.com...
 


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