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August 17, 2016
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Americas: Create a Global Meeting Business Plan


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Every meeting planner’s first step in organizing a conference outside the
U.S. should be answering a simple question: Why?

business plan
Photo by ronstik/iStock/Getty Images Plus/Getty Images

The answer might be:
•  To drive growth for your organization, in membership or in reach and influence
•  To be in step with competitors who are expanding to a particular region
•  To meet the needs of members
•  To drive product growth or customer growth in new markets
• To reward high achievers
• Because a board member spoke to someone who recently met in, say, Brazil and thinks it would be great for your organization

Read more at MeetingsNet


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