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March 12, 2019
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Americas: Conferences, Trade Shows, and the Trust Economy


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In December, I helped put together a session entitled "Trusted Marketplaces of the Future" for the International Association of Exhibitions and Event’s Expo Expo. Josh Packard, a sociologist, and Janet Sperstad, a neuroscience expert, helped design the session content and discussion.

The overarching thoughts from that presentation were that:
• Trade shows are a deeply traditional business model.
• B2B buying has changed a lot, however.
• There is a wave of social disruption that is changing how people procure goods and services.
• In 5 or 10 years, will your trade show still be a trusted platform for your industry?

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