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May 26, 2015
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Americas: Conference Networking Must Be More Than Transactional


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by Dave Lutz, Managing Director, Velvet Chainsaw Consulting

To some, the term "networking" is overused, and even may sound a bit sleazy. We've amplified that by promoting speed networking and boasting about the number of professionals attending our conferences.

I’m a firm believer that making new connections, and nurturing existing ones, are the most intangible yet important pieces of your attendee value proposition. People go to conferences more because of who else is there than the education offered. They'll pay a premium to be around the right people. But the term “networking” isn't cutting it anymore. We need to reach higher.

Some conference organizers use words like "connecting" or "partnering" to differentiate the networking experience they offer. Our team coined the term "NetWORTHing" and adopted "Connexity." They both make conference prospects stop in their tracks and do a double take.

Read more at MeetingsNet.com...
 


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