Home > Americas
Related topics: Americas,Featured Story, INTERNATIONMEETINGSREVIEW, United States
May 26, 2015

Americas: Conference Networking Must Be More Than Transactional

In partnership with:

by Dave Lutz, Managing Director, Velvet Chainsaw Consulting

To some, the term "networking" is overused, and even may sound a bit sleazy. We've amplified that by promoting speed networking and boasting about the number of professionals attending our conferences.

I’m a firm believer that making new connections, and nurturing existing ones, are the most intangible yet important pieces of your attendee value proposition. People go to conferences more because of who else is there than the education offered. They'll pay a premium to be around the right people. But the term “networking” isn't cutting it anymore. We need to reach higher.

Some conference organizers use words like "connecting" or "partnering" to differentiate the networking experience they offer. Our team coined the term "NetWORTHing" and adopted "Connexity." They both make conference prospects stop in their tracks and do a double take.

Read more at MeetingsNet.com...

What do you think of this $type?

About the Author: MeetingsNet






   IT&CM China  Caribbean Meeting Incentive Travel Exchange      Gulf Incentive, Business Travel & Meetings Exhibition EIBTM IBTM IMEX America  IT&CMA IT&CM China IT&CM India Conventa BTC convene  cventMBTMMA 2013 COCAL 

GLOBAL AGENCY PARTNERS                                                                                           OFFICIAL TRADE SHOW PARTNER FOR THE UK MEETINGS MARKET 

MCI Ovation Euromic