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January 23, 2018
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Americas: Commentary: Why You Should Be Happy About Apple’s New App Store Guidelines


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App companies across the event industry have been preparing for the long-awaited “Appagdeddon,” the controversial new Apple App Store guidelines that started January 1 that threaten to kill the common event app white-label solution. This means that events will now either need to develop an entirely custom app, which many organizations can’t afford, or use a container app solution.

Despite some pushback from developers who say Apple is being too harsh and casting too wide a net, this decision is overall a good thing for both app makers and the people that use them. It encourages developers to make better, more unique apps and fuels innovation in the App Store.

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