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October 4, 2016
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Americas: Coming Soon: The Funkiest Hotel Brand on the Planet


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joe&joe hotel

AccorHotels has announced a new, thoroughly unconventional hotel brand called Jo&Joe, with the first of the economy-minded properties opening in Paris and Bordeaux in 2018, and 50 more expected to come online around the world by 2020.

The properties, which feature a mix of hotel, hostel, and home-share elements, are an offshoot of the AccorHotels Global Marketing Innovation Lab—its interpretation of what will appeal to “Millennial-minded” travelers of the future.

Read more at MeetingsNet


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