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December 8, 2017
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Americas: Case Study: Translating Meeting Data to Action


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When Danielle Duran Baron started nearly five years ago as marketing director for ABET (formerly known as the Accreditation Board for Engineering Technology), a nonprofit organization that delivers certification requirements for STEM educators, she became largely responsible for growing an annual conference that drew about 300 attendees each year. 

At that time, “we had basically no useful data about our content; all we were doing was post-session surveys and post-conference surveys on paper, and those were looked at once or twice a few weeks after the conference,” she says. 

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