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July 16, 2018
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Americas: California Passes Strict Data Protection Law


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If your company has been ignoring the European Union’s new General Data Protection Regulation—maybe because you believe your meetings are unlikely to have European attendees or because enforcement seems unlikely—there’s a new reason to make data protection a top priority: On June 28, California passed the California Consumer Privacy Act of 2018, which will give people more control over how their personal information is collected and used. 

The new law, which goes into effect in January 2020, will give consumers the right to know what information is being collected about them, the business reasons for which it’s being collected, and the types of third parties it will be shared with. Like with GDPR, the law will allow people to opt out of having their personal sold and will give them the right to request that all of their personal information be deleted. The bill has given the state’s attorney general more authority to fine companies that don’t adhere to the new regulations.

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