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April 6, 2018
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Americas: Build a No-Garbage RFP: Advice From a Meeting Pro


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For too many requests for proposals, it’s a GIGO situation. That’s “garbage in, garbage out,” explained independent planner Meghan Palm, CMP, HMCC, at the 2018 Pharma Forum in Philadelphia. Her breakout session on improving hotel sourcing by avoiding the “garbage in” scenario was aimed at life sciences meeting professionals, but had plenty of best practices for anyone looking for more tailored and complete responses to their RFPs.

Palm emphasized that planners need to standardize their RFPs in order to make objective comparisons easier and also to quickly see what information is missing from a hotel. Every RFP should have the basics: company profile, program description, program history, and the agenda at a glance. Be concise and don’t use jargon, she said. Not everyone outside the pharma industry knows what an HCP or a KOL is.

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