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March 31, 2017
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Americas: Breathing New Life Into Frequently Used Event Destinations


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Photo by Ron Lane/iStock/Getty Images Plus/Getty Images

There are only so many destinations that can accommodate certain kinds of meetings, events, and incentive programs. This reality means companies need to cycle back to previously used destinations like Las Vegas and Orlando every few years, if not every year.

How do you keep the experience fresh and unique for attendees and avoid the been-there, done-that malaise? I’ll admit it takes some work but as a destination management company professional who deals with this every day, let me share some strategies that guide our creative teams’ and can help you when it comes to reinventing a destination.

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