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January 23, 2017

Americas: Bold Campaign Works with the U.N. to Raise the Profile of Events

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Imagine a world where global governments and big business understood that the best way to identify positive, world-changing solutions is to bring people together to collaborate, learn, and innovate. For those of us who work in the meetings industry, the rationale for bringing people together can seem obvious, yet in a time where influential world leaders are choosing to tweet rather than meet, we have to keep telling the story of the power of our industry and 2017 provides a unique opportunity.

fiona pelhamThroughout 2017 global governments and businesses will be taking part in a conversation on how tourism can create income, education, and other positive world-changing opportunities. The United Nations Year of Sustainable Tourism for Development is a opportunity for our industry to tell the story of the power of events so world leaders think beyond tourism and understand the positive economic, social, and environmental impacts that happen when people meet.

Read more at MeetingsNet

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