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December 18, 2018

Americas: Big Industry Players Make Moves to Expand Services

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In mid-November, destination management giant PRA acquired One Smooth Stone, an event and communication agency based in Chicago. The move will allow PRA, headquartered in Chicago with 27 offices throughout North America, to expand its creative and production services.

Less than six weeks before that announcement, AlliedPRA and its acquired offices of DSC, Briggs, and Destination Nashville announced their coming together as the unified brand PRA. “Change in this sector is necessary. Our corporate, association, and third-party clients are asking us to expand our reach through a service model that delivers compelling experiences with them," PRA CEO Tony Lorenz, CMM, said at that time.

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