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July 12, 2016
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Americas: Better Matchmaking and 12 Other Cvent Upgrades


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What is Cvent? Well, unless you want the vaguest of answers (say, “meeting technology”), you can get different answers depending on who it is you’re talking to. To some, Cvent is a hotel sourcing tool, for others an event website and registration engine, or a meeting app provider, or an on-site check-in service, or all of the above. Lately, the company’s march to become an end-to-end meeting management solution has seen the addition of abstract management, appointment scheduling, and attendee tracking CventConnect's Innovation Pavilion was the place to preview the company's upcoming releases to the solutions portfolio.

cventconnectAt this year’s CventConnect, the company’s annual user conference, held June 27–30 at the Sands Expo in Las Vegas, three of the company’s directors of product management, Brett Fitzgerald, Jeanne Griffin, and McNeel Keenan, walked the 1,900 meeting planners in attendance through the upgrades and additions that were recently added or that are coming soon. The product updates were organized into three general areas—event management, engagement, and insights—which Keenan summed up this way: “Executing events is what we do, engagement and insights are the ‘why’ we do it.”

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