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October 14, 2016

Americas: Beta Buttons and Lots of Flexibility: Marriott’s New Innovation Lab Hotel

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marriott innovation lab

The general manager of the Charlotte Marriott City Center is having the time of her life. “I’ve been with Marriott for almost 25 years, and this is by far the most fun environment I’ve worked in,” says Crissy Wright, whose downtown Charlotte, N.C., property finished a 16-month renovation in August to open as the innovation test lab for Marriott Hotels.

The 446-room, Marriott-owned hotel is now home to what’s up and coming for the worldwide brand. Some innovations, like digital guest room keys, are being tested at other Marriott properties, but Charlotte is the new proving ground for current design and technology.  “We’re testing all the new ideas here,” Wright says.

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