Home > Americas
Related topics: Americas,Association, Business, Conference & Event Production
November 17, 2015

Americas: The Best Events Engage All the Senses

In partnership with:

A new conference, SenseUP!, a Summit on the Power of Sensory Marketing, debuts next spring in the marketing and events arena. Its focus is “sensory marketing”—that is, awakening and using all the senses to meet an organization’s communication goals. To learn more, we talked with summit organizer Dianne Budion Devitt, founder of the DND Group, author of What Color Is Your Event?, and a MeetingsNet IdeaXchange contributor.

Meeting Room
Photo by Freeimages.com/Johannes Raitio

MeetingsNet: How does the field of sensory marketing apply to events?

Diane Devitt: We live in the experience economy. Traditional advertising and public relations do not exist; rather, they are now melded into the indisputably effective world of live engagement through meetings and events and integrated marketing communication. Because the concept of sensory marketing is about people, all people, it is prevalent in all business sectors. Creating the participant experience is a more vital responsibility than ever before.

Read more at MeetingsNet.com...

What do you think of this $type?

About the Author: MeetingsNet






   IT&CM China  Caribbean Meeting Incentive Travel Exchange      Gulf Incentive, Business Travel & Meetings Exhibition EIBTM IBTM IMEX America  IT&CMA IT&CM China IT&CM India Conventa BTC convene  cventMBTMMA 2013 COCAL 

GLOBAL AGENCY PARTNERS                                                                                           OFFICIAL TRADE SHOW PARTNER FOR THE UK MEETINGS MARKET 

MCI Ovation Euromic