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October 17, 2017

Americas: Are You Ready for Meetings v.2018?

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A customer recently told American Express Meetings & Events’ Linda McNairy that her CEO likes to refer to himself as “chief events officer” because he realizes how vital events are to achieving his organization’s goals. That anecdote is just one illustration of a key result gleaned from data gathered from more than 600 meetings and events professionals around the world who participated in the AMEX M&E research behind the 7th annual Global Meetings and Events Forecast: A growing recognition of the importance of meetings and events to a company’s bottom line.

This is among the factors leading to a boom time for meetings and events after several years of caution and hesitation. In fact, as AMEX M&E Senior Vice President and General Manager says in the report, “Following the shifting sentiment in 2017, next year should be more positive around the world in terms of spend, number of meetings, and attendees. Economic and geopolitical influences will continue to create uncertainty, but we anticipate ongoing industry resilience and continued focus on successful experiences.”

Read more at MeetingsNet

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