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July 28, 2017
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Americas: Are There Any Deals Out There? A Look at Group Room Rates by Market


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jan d freitag

Don’t be surprised if your negotiations for group hotel rates are getting the squeeze in top-tier destinations. If you take a look at today’s market, you’ll see why you’re not alone.  

Our company , STR, collects room revenue and room demand figures from every branded hotel in the U.S. For the higher-end brands, we also ask if the room is sold in increments of 10 or more rooms (what we term “group”) or in increments of between one and nine rooms (what we term “transient”). We receive this data from over 90 percent of the luxury and upscale hotels in the U.S., and as such, the data we publish is a representation of the reality that is experienced by operators and meeting planners alike.

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