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June 30, 2017

Americas: 6 Things You Need to Know About Your Event Audience

360 Live Media's Don Neal talking about gaining audience intelligence at ASAE XDP

You may think about your events as your own special snowflakes, but in reality, they have features, benefits, packaging, positioning, pricing, and promotion, just like any other product. And, as any product manager could tell you, the person who knows the most about that product’s customer wins.

That’s why your events have to be relevant to each individual you want to attract. That will drive success in the other five Rs that are the holy grail for most associations—reach that extends to the largest possible percentage of your target audience, retention of members and meeting participants, reputation of your organization, revenues earned, and the return on investment for both your meeting participants and your organization. That’s the message 360 Live Media founder and CEO Don Neal delivered during a 20-minute Accelerator session on the second day of the American Society for Association Executives’ Xperience Design Product, held May 23–24 in National Harbor, Md.

Read more at MeetingsNet

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