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September 16, 2016
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Americas: 6 Strategies That Will Make Your Sponsors Love You


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In my last article, I talked about creating a solid sponsorship strategy. Now let’s focus on the next step: acquiring your sponsors. We know why sponsors are important. They drive revenue and thereby help you increase the value of the event for attendees. But what will motivate sponsors to spend valuable marketing dollars with you?

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Photo by Tashatuvango/iStock/Getty Images Plus/Getty Images

Too often we do not look at our sponsors as customers when we design packages. Sponsors should expect to reach their business objectives by boosting brand awareness, increasing sales opportunities, and enhancing business relationships. They should also expect to have a positive experience with event logistics and hospitality. It is your job to help them achieve both.

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