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February 5, 2019
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Americas: 6 Steps to Benchmarking Your SMMP


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Benchmarking with similar companies is a valuable way to gather data on strategic meetings management best practices. I know many meeting managers who have developed strong relationships with their peers over the years. Their candid sharing provides them with new ideas and quick wins for program improvements. Additionally, benchmarking will help you understand how your program compares to that of your competition, which provides is powerful information for C-level executives. Below are six tips for your benchmarking journey.

1. If you don't already have existing relationships with meeting professionals who manage programs of similar size, scope, and industry, start reaching out to them now. People are usually willing to share, especially if you reciprocate. 

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