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October 14, 2016
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Americas: 5 Ways to Integrate Social Media Into Your Communication Plan


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It’s always been the event professional’s job to ensure an event goes off without a hitch. But sometimes, despite your best intentions, something goes wrong. The difference between now and the past, however, is that when an executive spouts the wrong fact or an attendee shouts a negative opinion or the women’s bathroom overflows, everyone—both on site and online—now not just has an opinion to share, but also a means to share it far beyond the ballroom. Word can spread like wildfire in a matter of seconds through social media, whether the issue is something as small as the room temperature, or as big as an evacuation of the venue.

social mediaIt’s no longer a question of whether you should include social media in your communication plan; it must be an essential piece of your strategy. Here are five tips to get started, focusing on the types of issues that regularly occur at events.

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