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November 22, 2016
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Americas: 5 Ways to Drive FOMO for Your Event


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FOMO, or the fear of missing out, is that feeling that everyone is having more fun than you are. You know it—it’s how you feel when you scroll through your social media feeds and see all those shiny, happy people doing shiny, happy things as you scramble just to get through your day.

FOMO
Photo by Siphotography/iStock/Getty Images Plus/Getty Images

As Nick Borelli, president/strategist of Borelli Strategies told a rapt audience at an IMEX America 2016 session on the topic, FOMO “has been weaponized by social media.” Even though we know that it’s not necessarily real—we tend to only share our best sides and most interesting experiences on social media, not the bad and boring bits—FOMO is a powerful emotion.

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