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August 7, 2018

Americas: 5 Innovative B2B Event Marketing Tactics

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Marketers believe live events will become increasingly important to their organizations and are planning to invest more in them in the future. This finding from a Bizzabo survey of marketers is great news for organizations that are looking to break through the noise of digital channels, but it also raises questions. What are the best ways to use event marketing budgets to engage with audiences? How can organizations ensure that their events are the talk of the town—or at least the talk of customers, prospects, and industry partners?

The good news is that many organizations are pursuing innovative event marketing tactics that can be an inspiration for your next campaign. Let’s take a look at five ideas that are creating event brands that stands out from the rest.

Read more at MeetingsNet

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