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March 23, 2018

Americas: 5 Essential New Event Marketing Rules

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Meeting planners looking to connect with potential attendees and get them excited about upcoming events often turn to traditional marketing and outreach methods such as trade advertising, online banners, and direct email solutions. But there are other affordable and easily implemented promotional vehicles that can help capture the audience’s attention. These event marketing rules can drastically boost public enthusiasm about your conferences without requiring a massive expenditure or effort.

1. Connect with your community. Want to hammer home why your event will speak directly to your audience’s specific needs? Get attendees involved in meeting programs upfront by inviting them to help steer programs, submit comments and suggestions, or contribute multimedia content via internal, online, social media, strategic partners, or other readily available distribution channels. You can use their submissions to help select program and track topics, incorporate their questions and insights into presentations, and easily save and repurpose the content for other initiatives. Similarly, conducting advance surveys and polls, then revealing surprise findings at your gathering, also can be a great way to heighten interest while incorporating participants’ input. Encouraging audience members to speak up, share news, and get involved with upcoming programs gives them more reasons to engage with your event and tell others about it. 

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