Americas: 4 Ways to Get 100 Percent+ Event App Downloads

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Event apps can help you save on printing and paper costs, and eliminate environmentally unfriendly paper waste. They can also update attendees in real time about program changes, connect peers and experts, and more. But only if you can get people to download and use the darn thing!

The Society of Hospital Medicine’s annual meeting, a continuing medical education conference held last year in San Diego, drew more than 4,000 participants of all demographics to its four-day event. Here’s how SHM managed to get an enviable 106 percent event app adoption rate—and had 99.5 percent of those who downloaded it saying it proved to be valuable to their meeting experience.

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