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October 16, 2018
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Americas: 4 Ways to Boost Event-Related Revenue


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It's a never-ending quest: Drive more revenue to your association not just from existing avenues, but also through new avenues that provide members and suppliers the ability to connect.

Even so, Jeff Spock, CEO of Association Revenue Partners in Plano, Texas, notes that "any marketing opportunity an association provides should be based on enhancing the experience of both member and vendor, and not about simply bringing in more money. It must provide mutual value by creating a connection, or else it diminishes the credibility of all your other channels."

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