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November 14, 2017

Americas: 3 Tech Trends that Will Make 2018 the Year of the Event Attendee

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2018 is going to be a big year for the event industry. As attendees become more demanding and technology options abound, event organizers and marketers are under even more pressure to create memorable experiences. But it’s important to remember that you’re not going to score many points by just adding technology to your events. Instead, focus on understanding your attendees’ interests and preferences, and use that information to personalize communications and individualize conversations.

For the past few years, the industry has been focused heavily on the rise of event technology and making it fit for each event in conference. However, in 2018, we’re going to see attendees driving the way events operate like never before. And this means organizers need to adopt event technology tools that enhance the attendee experience, not get in the way. 

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