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November 11, 2016
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Americas: 3 Strategies to Emotionally Connect Attendees to Your Event


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carina bauer

When MeetingsNet asked the IMEX Group CEO Carina Bauer about the most important trends she’s seeing played out on the world stage—and at her organization’s meetings industry shows, IMEX America and IMEX in Frankfurt—the conversation kept circling back to finding ways to personalize the experience for every attendee.

When your show draws more than 3,200 attendees from 60 countries, as IMEX America did this year in Las Vegas, the task of customizing the experience for each seems overwhelming. But Bauer says that, while it is challenging, it can be done.

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