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December 13, 2016
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Americas: 3 Reasons Why Relationships Still Matter


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With the recent passing of several industry veterans and friends, I started to reflect upon my generation of meeting industry leaders. The one thing we all have in common is that during our time in the industry, professional relationships really mattered. I’m not saying that current leaders are not relationship oriented, but I can say with complete confidence that with my generation, the relationship was a primary catalyst for getting things done.

handshake
Photo by Tom Merton/OJO Images/Getty Images

Those relationships were how great industry partnerships and alliances were built. They were the currency for influence. These relationships were not subject to any ROI formulas or quid pro quo analysis. They were based on trust and a legacy of successful results. It was through the power of these relationships and references that people got hired, promoted, fired, or demoted. Individuals who mined those relationships successfully through strong personal branding didn’t need to apply for jobs; they were offered positions—sometimes positions created specifically for the value they brought to the hiring organization.

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