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October 21, 2015
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Americas: 20 Totally Doable Ideas for Greener, Kinder, Better Events


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LimesIt was a small group at IMEX America’s Smart Monday session on better, greener, and kinder meetings and how to plan them. Nevertheless, attendees at the two-hour deep-dive session were fully engaged, coming up with dozens of ideas for maxmizing the triple bottom line—people, profit, planet—in planning events.

Led by green meetings pioneers Nancy Zavada, CMP, founder and president, MeetGreen, and Mariela McIlwraith, CMP, CMM, president, Meeting Change, the session began with an overview by Lizzy Paulson of the corporate social responsibility and sustainability efforts she has undertaken recently as events director for Time Warner Cable.

“Where you are in your personal sustainabilty journey is perfect,” Paulson said. “I had zero sustainability event experience a year and a half ago.” But she read about a company that had incorporated green practices into its events and she contacted the event planner. “We became international penpals,” Paulson said. “She told me to go to the Green Meeting Industry Council Web site. I looked at the Standards and I panicked!”

Read more at MeetingsNet.com...


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