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August 22, 2017
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Americas: 20 Sure-fire Ways to Acquire More Attendees


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You know your target audience would just love your event. The problem is, how do you get your message out in ways they will find irresistible? The key is to know your members, have a show strategy that ties in with your organization’s overall strategic goals, and get buy-in from all the departments in your organization that contribute in some way to the event.

Once you have done that homework, it’s time to get down to determining what marketing mix will be your best attendee-acquisition bet, said Nicole Bowman, vice president, marketing and communications, International Association of Exhibitions and Events, and Scott Craighead, IAEE vice president, exhibitions and events, during a session at the American Society of Association Executives Annual Meeting and Exposition, held August 12–15 in Toronto.

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