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August 28, 2017
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Americas: 19 Tried-and-True Tactics to Engage Attendees


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The word “engagement” is so ubiquitous now that it’s edging into the trite zone—if only the concept wasn’t so essential to keeping today’s attendees coming back for more.

During a rapid-fire session at the 2017 American Society of Association Executives Annual Meetings and Exposition, Nicole Bowman, vice president, marketing and communications, International Association of Exhibitions and Events, and Scott Craighead, IAEE vice president, exhibitions and events, peppered the audience with ideas that have worked for them. And, in turn, engaged the audience with the opportunity to share their own best practices. Here’s what they came up with:

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