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October 6, 2015

Americas: 12 Event Marketing Tactics To Engage and Excite Millennials

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Chelsea KrostWhat drove 24-year-old Chelsea Krost to stand up for Millennials and identify all the good things they were known for when she was only 16? “Frustration,” she says. All she heard about in the media at that time were negatives about her generation: “We were entitled and lazy,” she says.

She decided to figure out what was positive—“everyone I knew wanted to be successful,” she says—and ultimately parlayed her drive to empower her generation and to educate the older generations into a full-time business. She is a multimedia personality and co-founder of M Pulse, a digital marketing agency that specializes in creating content to target the Millennial generation.

It’s difficult to fathom how one so young can be so poised and well spoken, even in front of a crowd of hundreds, but Krost knows her stuff and communicates it extremely well. What are the positives about the Millennials? “We’re entrepreneurial, liberal, brand loyal, socially conscious, and engaged consumers.”

Read more at MeetingsNet.com...

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