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May 19, 2017

Americas: 10 Practical Ways to Maximize Your Webinars

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Webinars are a lot of work, but they also are a great way to share background information for an on-site flipped-learning session at a conference, fill people in on the latest in your field, and generally help grow the knowledge base of people in your industry. Oh, and those sponsorship dollars are not unwelcome, either! But it sometimes can be a challenge to attract the participants you want, and to keep them engaged for the duration of the webinar. ON24, a webinar-hosting platform, recently crunched data from more than 16,000 webinars they supported in 2016, randomly selected from the 65,000-plus webinars ON24 supported globally last year. Here are 10 key takeaways I got from the study. 

1. Promote them early and often. Market them the same way you do your in-person events. Yes, ON24 found that more than half register the week of the event—25 percent the day of—but 44 percent sign up 15 to eight days ahead of time, so if you limit promotions to just the week of, you may be missing out on a lot of potential registrants. As the study says, “Pursuing a longer promotional cycle that includes a series of email drops and extended social promotion over several weeks will provide more chances to drive a large audience to your webinars.” 

Read more at MeetingsNet

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