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August 19, 2016

Americas: 10 Insights for Improving the RFP Process

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I’m not sure about you, but I don’t rank RFPs high on my “what I love about my job” list. There’s often so much back and forth that I end up drained by the end of the process. But the reality is RFPs are a necessary evil when it comes to venue selection.

Wendy Laugesen, CMP, director, marketing events, MarkLogic Corp.What, as a planner, can I do better to help the hotel? And what do I, the planner, want from the hotel out of this process? I worked with my friend and colleague, Aarica Alexander, regional account executive for Hilton, to come up with a list of our top 10 insights—from both sides of the table—for improving the RFP process:

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