Home > Americas
Related topics: Americas,Canada, Manitoba

14th Annual Fields on Wheels Agribusiness Conference

See Event Calendar | See Events list
December 2, 2009 - December 2, 2009

Winnipeg | Manitoba | Canada

Growing a Bigger, Better Pie:

A Value-Chain Approach

Western Canadian agriculture has always faced a competitive disadvantage in serving international markets due to distance.  Despite productivity improvements across global agricultural transportation and logistics, the relative disadvantage of distance remains.  Overcoming this requires unique strength in other aspects.

In the past, leadership of the grain supply chain fell to government, but today with little direct government involvement in the agricultural supply chain, shippers and carriers have been left to coordinate their businesses using the diffused guidance of market incentives. Each organization operating in its self-interest may lead to efficient entity production decisions, but in a supply chain made up of disparate players with competing agendas, the results fall short. The challenge for Western Canadian agriculture is to align the interests of parties in the supply chain to make added productivity improvements. 

The problem of reducing system costs has led to new thinking about how supply chains could function more efficiently.  The term given to this approach is value chains.  By examining total costs and explicitly where value is added in the supply chain, changes can be made and competitive disadvantages reduced.  This will require more collaborative effort and more effective supply chain leadership.

The 14th Fields on Wheels conference examines the theme “Growing a Bigger, Better Pie: A Value-Chain Approach”.  The goal is to find winning strategies while eliminating competing efforts within supply chains where one party’s gain is offset by another’s loss.

The conference begins with an overview of the current state of agricultural transportation and marketing in Western Canada.  Subsequently, win-win strategies are explored to improve the value of Canadian products and improve export competitiveness of raw and processed products on world markets.


222 Broadway Avenue
R3C 0R3
[email protected]






   IT&CM China  Caribbean Meeting Incentive Travel Exchange      Gulf Incentive, Business Travel & Meetings Exhibition EIBTM IBTM IMEX America  IT&CMA IT&CM China IT&CM India Conventa BTC convene  cventMBTMMA 2013 COCAL 

GLOBAL AGENCY PARTNERS                                                                                           OFFICIAL TRADE SHOW PARTNER FOR THE UK MEETINGS MARKET 

MCI Ovation Euromic